경영
Impacts of IPR on Business Management
2011-09-26LEE, Ju-Wan
목차
요약
IPR and Business Value
■ IPR Legal Expense on Steep Rise
● International patent lawsuits are rising with global companies trying to check growth of Korean companies, and in particular, electricity/electronics and information/communications sectors account for 70 to 90% of overall conflicts.
● While domestic companies have worked hard to lower patent use expense by concluding cross-license agreements, in some cases they are forced to pay 5% of revenues and 50% of operating profit as royalty.
● Winning patent lawsuits doesn't necessarily mean stable business, as is shown by a company whose net profit plunged by over 73% owing to service charges and other expenses over years of international legal proceedings.
■ Holding More IPR Enhances Company Brand Value
● Companies with higher brand value are more likely to be the league of top 100 US patent-holding companies, which indicate strong correlation between brand value and IPR.
● As for manufacturing business, in particular, 100% of top 5 most valuable brands and 71.4% of top 20 are in the league, confirming all the stronger correlation.
● on the other hand, the shares of non-manufacturing sector stand at 50% and 15.4% respectively, showing a rather different pattern.
■ Qualitative Value Matters
● Global IT companies including IBM and Qualcomm not just hold a number of patents, but earn hundreds of millions dollars every year as royalty income with their IPR playing a significant part in company profit generation.
● For local companies, however, they need to think about the "quality" side of patents, given their negative technology balance of payment despite the large number of US patents and other IPR they hold.
IPR and Business Performance
■ Industries and Businesses with Rapid Increase of IPR Produce High Performance
● Analysis on 10-year performance of industries/businesses with high and low IPR growth groups showed that the high IPR growth group delivered better performance.
● In addition, analysis on each industry's frequency of recording above-average performance also indicated the high growth group stood out from the other in 6 categories including growth potential and profitability by a huge gap of 11 to 25%p.
● In business comparison as well, the top group performed better by 1 to 11%p, with top 20-percentile businesses recording even larger gap of 3 to 14%p.
● The result implies it may worth considering for more effective company valuation adding more points to those whose IPR list has extended at a fast pace for last 3 to 5 years .
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